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tp x Trt

This project was to propose a new brand direction for a local fashion brand, The Restyle Trait, to resonate and attract customers from Generation Z. 

Skills Showcased: Trend Analysis, Brand Research, Marketing, Apparel Design, Photoshoot

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Fun, Friendly, Relatable, Comfortable, Youthful, Calm
The Restyle Trait (TRT) is a clothing brand prioritising sustainability and in-house design. They showcase a diverse and fashionable clothing and accessories for men, women and children.

Brand direction

We propose for TRT to adopt a nostalgic concept to bring back the early 2000s fashion style while building a stronger relationship with their customers by appealing to their emotions and memories. Some style influences to adopt is Y2K and Acubi.

merchandise

Further developing the nostalgic concept with a girl crush aesthetic, showcasing a more feminine outlook. Key details of bows, rhinestones, and lovesick statements. The colours are mainly pastel which are softer on the eyes.

 

marketing campaign

Further developing the nostalgic concept with a girl crush aesthetic, showcasing a more feminine outlook. Key details of bows, rhinestones, and lovesick statements. The colours are mainly pastel which are softer on the eyes.

 

The marketing strategies embodies a scrapbooking concept in a diary form. This would helps relate and capture the vulnerability of this girlhood concept. Main marketing platforms are on Instagram and Tik Tok. 

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